What is Millennial?

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A millennial is defined as 'a young person reaching adulthood in the 21st century', our target audience for this project is 18-35 year-olds. However, 'millennial' is a vague group, I feel my programme will be more targeted at 18-25 year-olds as I know more about this demographic so therefore it'll be easier to target them. 


I researched characteristics of millennials and found this on 'https://www.bbc.co.uk/news/uk-scotland-41036361'
'But who are the millennials?
In simple terms, Generation Y is the latest in a series of demographic cohorts which have been given slightly odd names in a bid to define them as a collective cultural group.
First there were the Baby Boomers, those born during a spike in the birth rate following the Second World War through to the early to mid 1960s. 
The next demographic bump was Generation X, those born from the early to mid 60s through to the start of the 1980s; the "MTV generation".
Then we come to Generation Y, the millennials. Born from the early 80s through to the turn of the Millennium, this is a cohort which largely came of age at the outset of a global financial crisis, but also amid a vast acceleration in digital technology.

Incidentally the following generation, those born since the millennium, has in turn been dubbed Generation Z: the "digital natives" who have no recollection of a world without smart devices and broadband internet.'
Millennials have experienced a world with and without technology so I feel this could be an aspect of my programme, maybe showing the generation gap between mother and daughter which the audience will be able to relate to as it is 18-25. 

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