SM Coursework

I watched the first episode of the ITV series ‘Whitechapel’, which was initially broadcasted on ITV in 2009 and is now available on Netflix. Starring Rupert Penry-Jones, Phil Davis and Steve Pemberton, the episode had brief tagline “ambitious detective Joseph Chandler is assigned a seemingly straightforward murder case”, this gives the programme an initial enigma of what the case entails and what makes Joseph stand out as being ambitious compared to the other detective in the show. I thought the pilot was an excellent way of kicking off the series, with the new, young DI being undermined by the older, less determined detectives. It represents everyday conflicts that my target audience, ‘millennials’ as they have probably experienced prejudices like this when they began working. The crime itself is based around the murders of ‘Jack the Ripper’, in which there are two gruesome murders which follow the story almost exactly. The stuck out to me as I have often seen crime dramas link ...

A millennial is defined as 'a young person reaching adulthood in the 21st century', our target audience for this project is 18-35 year-olds. However, 'millennial' is a vague group, I feel my programme will be more targeted at 18-25 year-olds as I know more about this demographic so therefore it'll be easier to target them.  I researched characteristics of millennials and found this on 'https://www.bbc.co.uk/news/uk-scotland-41036361' 'But who are the millennials? In simple terms, Generation Y is the latest in a series of demographic cohorts which have been given slightly odd names in a bid to define them as a collective cultural group. First there were the Baby Boomers, those born during a spike in the birth rate following the Second World War through to the early to mid 1960s.  The next demographic bump was Generation X, those born from the early to mid 60s through to the start of the 1980s; the "MTV generation". Then we come t...